Home

O’Neill Vintners & Distillers Moves to Breakthru Beverage Group in California

via Business Wire

O’Neill Vintners & Distillers, a Certified B Corp company, has appointed Breakthru Beverage Group as its new distribution partner in California, effective August 1, 2025. The decision follows the exit of Republic National Distributing Company from the California market and represents a strategic move to ensure continuity, service excellence, and long-term alignment in one of the country’s most important wine markets.

“We are grateful that our longstanding partnership with Breakthru allowed us to significantly expand our partnership,” said Jeff O’Neill, Founder & CEO of O’Neill Vintners & Distillers. “As we begin our new chapter with Breakthru Beverage Group in California, we’re focused on ensuring a seamless transition rooted in operational excellence, shared values, and an unwavering commitment to our customers.”

"The expanded partnership with O’Neill Vintners & Distillers and Breakthru represents a deepening of a strong, well-established relationship," said Adam Pizer, SVP Wine Business Development at Breakthru Beverage Group. “We are excited about what we can achieve together in California."

O’Neill Vintners & Distillers partnership expansion further strengthens the strategic relationship with Breakthru Beverage Group, now representing the company in 16 key markets across the country. “Breakthru has consistently shown a deep understanding of our business, our brands, and the standards we set for execution and service,” O’Neill continued. “Our work together has delivered impressive results, and we’re confident this same level of partnership and performance will benefit our customers and trade partners in California.”

At the national level, no other changes are planned across the US. Ron Mertz, SVP Commercial Strategy at O’Neill, shared “It’s critical that we remain closely aligned with our important wholesale partners as we continue to grow. We value our relationships with these organizations deeply and are committed to working collaboratively to support our customers and the trade with consistency, care, and integrity.”

As a Certified B Corporation, O’Neill Vintners & Distillers is guided by a belief that business can—and should—be a force for good. Mertz added, “Whether you are a distributor, a retailer, or a customer, our commitment is the same: we put relationships first and our decisions are made with a long-term view toward quality, service, and sustainable impact.”

About O’Neill Vintners & Distillers

O'Neill Vintners & Distillers, a Certified B Corporation, is a family-owned, vertically integrated wine and spirits company dedicated to crafting exceptional wines and spirits while setting a new standard for sustainability in the industry. Founded in 2004 by visionary Jeff O’Neill, the company has emerged as a true leader in environmental stewardship—proving that scale and sustainability can go hand in hand. O'Neill has earned some of the highest honors in the field, including B Corp Certification, Regenerative Organic Certified® status, and the prestigious Green Medal Leader Award from the California Wine Institute. These accolades reflect not only a deep commitment to regenerative farming and climate-smart practices, but also a bold vision for the future of wine and spirits. With winery estates in Sonoma and Paso Robles and a winery facility in Parlier, O’Neill’s diverse portfolio includes Ram’s Gate Winery, Robert Hall Winery, Line 39, Wines of Substance, FitVine Wine, Harken Chardonnay, Rabble Wine Company, Charles Woodson’s Intercept, No. 209 Gin, and BrandyLab. To learn more, visit www.ONeillWine.com.

Contacts