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Cravings, Meet Your Match: OxiClean™ and White Castle® Tackle the Mess Together for National Adulting Day

via Business Wire

An unapologetic mess meets an unstoppable clean with this first-of-its-kind collab.

In a playful (and surprisingly practical) twist, White Castle® and OxiClean™—two iconic brands known for unapologetic mess and powerful stain-fighting—are teaming up to celebrate National Adulting Day on September 19. This grown-up holiday salutes the real, messy moments of adulting: overflowing laundry baskets, late-night cravings, and sauce on your shirt (again). Together, they’re embracing life’s messiest moments—debuting White Castle’s new BBQ Pulled Pork Slider and proving that no stain or saucy spill is too tough for OxiClean. Because growing up doesn’t mean outgrowing joy.

"At OxiClean™, we know adulting isn’t always neat—and honestly, that’s what makes it real," said Melissa Martin, Vice President of Marketing, OxiClean. Partnering with White Castle® to launch this collaboration is our way of helping people embrace the messy moments that come with growing up. Whether it's a bold Slider bite on a busy day or a sauce spill in the car, OxiClean is here to make those everyday messes a little easier to clean—and a lot less stressful."

With the vast majority of White Castle customers hitting the drive-thru, a messy lap is almost guaranteed. OxiClean and White Castle teamed up to embrace the mess with the Craver’s Cleanup Kit: a limited-edition giveaway equipped with OxiClean MaxForce Spray and the coveted Lapkin (yes, you read that correctly) to protect your clothes from any slider splatters that may occur in the driver’s seat.

"White Castle has always been about craveable food and unapologetic indulgence, and our new BBQ Pulled Pork Slider is the messiest, tastiest one yet," said Jamie Richardson, Vice President, White Castle. "Teaming up with OxiClean means our customers can savor every bite confidently. The Craver’s Cleanup Kit is a license to enjoy. It adds a playful and practical way to elevate the experience because big flavor deserves the most powerful cleanup, without compromise.”

Adulting is messy, but it just got tastier and less stressful to clean up. The Craver’s Cleanup Kits will be available in five key markets*, as well as nationally online at HouseofCrave.com starting on National Adulting Day (September 19, 2025).

*The Craver’s Cleanup Kits will be available at select stores in St. Louis, New York, Chicago, Columbus, and Detroit while supplies last.

About OxiClean™

Since 1997, OxiClean™ has been a leading stain fighter brand that has redefined what it means to be clean by harnessing the power of oxygen. Today, there are many OxiClean™ products to fit your needs that all have one thing in common – tough odor and stain removal! The brand’s versatile cleaning solutions are designed to tackle life's messes, making it easier for adults to keep their living spaces spotless. OxiClean™ is the #1 Stain Fighting Additive brand based on units sold with a portfolio of products to meet your laundry needs, whether it’s pre-treating stains, in-wash laundry boosters or household cleaning products. We are best known for sub-brands like Versatile Stain Remover, MaxForce™, Odor Blasters™, and White Revive™. From removing tough stains on laundry to deep-cleaning carpets and surfaces, OxiClean® products are the perfect partners in adulting success.

About Church & Dwight Co., Inc.

Church & Dwight Co., Inc., founded in 1846, is the leading U.S. producer of sodium bicarbonate, popularly known as baking soda. The Company manufactures and markets a wide range of personal care, household, and specialty products under recognized brand names such as Arm & Hammer®, Trojan®, OxiClean®, Spinbrush®, First Response®, Nair®, Orajel®, Xtra®, L’il Critters® and Vitafusion®, Batiste®, Waterpik®, Zicam®, TheraBreath®, and Hero®.

About White Castle®

White Castle, America’s first fast-food hamburger chain, has been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns and operates about 340 restaurants as well as a retail division providing its famous fare in freezer aisles of retail stores nationwide. White Castle is beloved by its passionate fans (Cravers), many of whom compete each year for entry into the Cravers Hall of Fame. For more information on White Castle and how to Follow Your Crave, visit whitecastle.com.

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