Boostability shared insights on the evolving SEO landscape in a DesignRush feature, where it also introduced updates to its Be Found Framework (BFF) for AI-powered search.
Lehi, Utah--(Newsfile Corp. - August 5, 2026) - Boostability, a global SEO agency, was featured in a recent DesignRush article discussing how businesses should adapt as AI-powered search continued to reshape online discovery.
David Malmborg, Vice President of Sales and Strategy at Boostability, reflected on why brands can no longer treat traditional SEO and AI optimization as separate disciplines. Instead, he advocated for a unified visibility strategy spanning search engines, AI assistants, and other emerging discovery platforms.
David Malmborg, Vice President of Sales and Strategy at Boostability
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The article also introduced refinements to Boostability's Be Found Framework (BFF), which the agency updated to better reflect today's hybrid search environment. Rather than focusing solely on search rankings, the framework organized visibility around four complementary disciplines:
- SEO for technical visibility and organic search performance
- GEO (Generative Engine Optimization) for AI retrieval and citations
- SXO (Search Experience Optimization) to improve post-click experiences
- AIO (AI Optimization) to evaluate how AI systems accessed and interpreted website content
"Businesses don't have the luxury of optimizing for traditional search engines one way and AI another," said Malmborg. "These aren't separate playbooks. They're overlapping layers of the same visibility strategy. Businesses that continue treating SEO and AI optimization as competing priorities are solving yesterday's problem."
The full article can be read on DesignRush.
To learn more about Boostability and its Be Found Framework, please visit https://www.boostability.com/.
About Boostability
Boostability was founded on the idea that small businesses deserve a seat at the table. Since 2009, we have focused on providing affordable, effective SEO and digital marketing services that help small businesses "Be Found." Our Be Found Framework (BFF) is the culmination of years of data, refined to help the little guy compete in an ever-changing digital world.
Media Contact
Name and Title: David Malmborg, VP- Sales and Strategy
Email Address: dmalmborg@boostability.com
Company Website: www.boostability.com
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/308095