Articles from Airship

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Airship, the cross-channel customer experience company, today built on its leadership in no-code native mobile experiences by unveiling Airship AI Agents. These task-specialized, intelligent agents automate the creation, testing and optimization of the entire customer experience — from the orchestration of highly personalized cross-channel messaging to the resulting experiences and outcomes on brands' critical conversion destinations, their apps and websites.

In an era where customer attention is scarce and expectations for seamless interactions are paramount, Airship, the cross-channel customer experience company, today unveiled two transformative capabilities to its Airship Experience Platform: Branching and Custom Views. These new innovations enable marketing, product and growth teams to move beyond generic, one-size-fits-all digital experiences and avoid the costly time and resource drain of rebuilding proven native content for novel uses.

Cross-channel customer experience company Airship today announced Maria Robinson has joined its executive leadership team as Chief Marketing Officer. Robinson will oversee the strategy and execution of Airship’s global marketing and partnership organization, reporting directly to CEO Brett Caine.

Mobile-first customer experience company Airship today announced the winners of the 2024 Airship Altitude Awards. Asda, bol, CIMB Singapore, Sally Beauty Holdings and The Vitamin Shoppe each won their respective award categories for exceptional value creation across acquisition, activation, value impact, unified experience and mobile mastery.

Mobile-first customer experience company Airship today announced the finalists for its 2024 Altitude Awards, recognizing brands that have created memorable digital experiences for their customers resulting in standout mobile-first value creation.

Mobile-first customer experience company Airship today revealed an expansion of its long-standing collaboration with Google Cloud, including the integration of Google Cloud’s Vertex AI platform into Airship Journeys AI. As a core component of the Airship Experience Platform (AXP), Airship Journeys AI dramatically accelerates marketers ability to create, unify and optimize end-to-end customer experiences across websites, apps and digital channels — going far beyond messaging-centric approaches to improve customer experiences.

Airship, a company that provides software tools and financial products to help home services owner-operators grow their businesses, today came out of stealth with the announcement of a $4 million pre-seed round.

As referral traffic from search engines and social networks plummets and paid acquisition costs soar, brands must prioritize direct customer relationships to deepen engagement, drive repeat conversion and grow loyalty — factors that ultimately contribute to increased customer lifetime value and sustainable business growth.

Too frequent or poorly timed pop-ups, interstitials and takeovers can disrupt customer experiences and are among the top reasons customers delete apps. Marketers’ reliance on interruptive tactics has led to more consumers ignoring traditional marketing, while younger generations are more likely to take active steps to avoid it.

For brands that experience a flood of new installs during peak shopping days like Black Friday, the secret to capturing the value of that effort is what happens next. Airship, the mobile app experience company, today shared findings that indicate peak installers are not all they’re cracked up to be.

Airship, the mobile app experience company, today announced that South by Southwest® Conference and Festivals (SXSW®) is using the Airship App Experience Platform to power lifecycle messaging and native app experiences in the official SXSW GO mobile app presented by Paramount+. Unified experiences inside and outside the app will optimize app onboarding, opt-in permissions and feature adoption, while guiding and informing attendees throughout the conference and festivals.

As organizations rush to adopt AI, a data-driven focus is foundational — not only to fuel better AI, but to avoid sacrificing long-term customer value for short-term gains. Nowhere is this more important than in mobile app experience, where value creation opportunities are 3-4X greater than anywhere else.

Ahead of Apple’s fall event and the release of iOS 17, Airship, the mobile app experience company, today detailed survey findings that show digital well-being is of increasing importance to global consumers. One in four consumers say they are using apps to either limit their screen time or avoid distracting interruptions. However, even more are adopting Apple’s Focus and Live Activities, which limit distractions and interruptions, while keeping them tuned in to the information and apps that matter most in different moments of their day.

Airship, the mobile app experience company, today announced Joe Russell has joined its executive leadership team as Chief Financial Officer. In this role, Russell will oversee Airship’s finance and business operations and report directly to CEO and president Brett Caine.

Against a backdrop of economic uncertainty, inflation, rising customer acquisition costs and growing data regulations, Airship, the mobile app experience company, today at Cannes Lions International Festival of Creativity announced a new global report, “The Mobile Consumer 2023.” The research helps brands better understand evolving consumer preferences, behaviors and expectations in order to accelerate value creation.

Mobile app experience company Airship today released new global consumer research at MAU Vegas detailing what motivates consumers to continue to use mobile apps, how they discover them and why and when they are likely to delete them.

Earnings reports and industry research show mobile apps are the digital center of customer experience, generating more than three times greater revenue from app customers than non-app customers. Despite this value creation opportunity, many brands haven’t improved app retention rates in years. App teams remain too reliant on precious development resources to make improvements that would change this dynamic. It’s a big problem:

Mobile app experience company Airship today released new global consumer research at Shoptalk to shed light on consumer behaviors and preferences for mobile apps from retailers.

Mobile app experience company Airship today announced that South by Southwest® Conference and Festivals (SXSW®) is once again using the Airship App Experience Platform to power push notifications and in-app messaging for the official SXSW GO mobile app, presented by Showtime.

Mobile app experience company Airship today announced the appointment of Cindy Davis to its Board of Directors. Davis brings decades of executive leadership experience driving stronger customer relationships through digital-first strategies for leading brands including Bed Bath & Beyond, L Brands, The Walt Disney Company, Walmart, Sam’s Club and more. Cindy is currently a board member of Destination Pet and serves on the Board of Trustees for William & Mary, Mason School of Business.

Mobile app experience company Airship today announced speakers for Elevate22: Mastering MAX, an annual global forum for business leaders striving to create exponential value for both customers and brands through mobile apps. After two years of virtual gatherings, Elevate22 will take place on September 28 in New York City at Glasshouse Chelsea and in London on October 13 at Shoreditch Studios. Brand speakers include executives from Accenture, Bauer Media Group, BBC, Chipper Cash, CNET, DAZN, Disneyland Paris, Forrester Research, Inc., France TV, KeyBank, Kindred Group, Kingfisher plc, NBC Sports, OLIO, PayByPhone, SiriusXM, Southwest Airlines, Studio, YES Network and Zillow Group.

Airship today published its Mobile App Experience Gap Survey report, which spotlights key internal challenges companies of all sizes face in deploying and improving mobile app experiences for their customers. Findings show that app teams at companies with 1,000 employees or more underperform in optimizing customer experiences across the entire app lifecycle due to internal processes and priorities.

Mobile app experience company Airship today announced the appointment of Tracey Ryan O’Connor as Senior Vice President of Global Sales. In this role, O’Connor will be responsible for accelerating Airship’s new business efforts globally, including serving on the company’s Executive Leadership Team. She will report directly to CEO and president Brett Caine.

Mobile app experience company Airship today announced Virginia Llewellyn has been promoted to Chief Legal and Administrative Officer. In this role, Llewellyn will lead global legal and compliance matters, corporate governance and administration, and Airship’s newly expanded people organization.

Mobile app experience company Airship today announced that it has acquired Gummicube, the original App Store Optimization (ASO) innovator and the world’s #1 provider in helping more top 10 apps across categories succeed than any other company. By linking Gummicube's ASO technology and expertise with Airship's App Experience Platform (AXP), brands can now optimize value across the entire mobile app lifecycle, driving greater organic growth, ROAS, retention, loyalty and monetization.

Earnings report after earnings report from leading brands highlights mobile apps as the center of digital customer experience — generating more than three times greater revenue and transaction frequency compared to other shoppers. Yet, according to data derived from Apptopia and other firms, app user retention rates have barely increased over the last three years, despite ongoing growth in annual worldwide app downloads.

Increasing data privacy regulations and changes from Apple and Android give consumers greater transparency and control over the personal information they share with brands, which predictably is resulting in the demise of third-party data. To help companies transition to direct customer relationships where first-party and zero-party data improve customer understanding and provide more opportunity to create greater mutual benefit, the mobile app experience company Airship today published a report, “The Mobile Customer Imperative.” Based on a survey of more than 9,000 consumers across seven countries, including the U.S., U.K., France, Germany, Australia, Singapore and India, the report spotlights new consumer behaviors and expectations for digital communications along with recommendations for how companies can gain greater value while enhancing the customer experience.

To shed light on changing consumer behaviors and preferences for the crucial holiday shopping season, the mobile app experience company Airship partnered with Sapio Research to survey more than 9,000 consumers across three regions and seven countries including the U.S., U.K., France, Germany, Australia, Singapore and India.

Airship, the mobile app experience company, today announced Thomas Butta has joined its executive leadership team as Chief Strategy and Marketing Officer, reporting directly to CEO and president Brett Caine.

Later today at Elevate 2021, the mobile app experience company Airship will debut its next-generation App Experience Platform that makes it simple to create, measure and perfect in-app experiences crucial to onboarding app audiences, building user understanding for next-level personalization, and advancing monetization goals through a data-led approach. New innovations including Airship Tours, Airship Surveys and Airship Preference Center, give business users full control to easily create, automate and adapt rich, native app experiences for continuous onboarding and first-party and zero-party data collection without ongoing developer support or having to update apps in the App Store or Google Play.

Customer engagement company Airship today announced the line-up for Elevate 2021, the second annual global virtual forum for marketers and mobile product owners, taking place October 27-28, 2021. Experts in mobile app experience and engagement will share how they’ve adapted and accelerated strategies to capture more value from mobile and drive competitive differentiation. Confirmed speakers include executives from Ace Hardware, The Allstate Corporation, Chipotle, CNBC, DAZN, Douglas, Disneyland Paris, GetPlus, Hawaiian Airlines, KeyBank, EnBW, Kilo Health, Onefootball, Ryde Technologies, Shell, Sirius XM, Synchrony, Ulta Beauty and YTL Communications — with more to come.

Apple’s newly introduced iOS 15 gives consumers greater control over how, when and where notifications arrive on their phone. If these new features are broadly adopted, current practices for notifications may not light up smartphone screens to immediately alert users. Since most iPhones will soon be running on iOS 15, it’s imperative that brands optimize their mobile engagement strategies to better serve their valuable app audiences with individualized preferences and exceptional, real-time experiences.