Roku and Amazon have formed a strategic partnership, increasing the likelihood of Amazon acquiring Roku. Analyst maintains Buy rating and $88.50 price target.
Shares of streaming TV platform Roku (NASDAQ: ROKU)
jumped 8.2% in the afternoon session after the company announced an exclusive partnership with Amazon Ads, creating what they describe as the "largest authenticated Connected TV (CTV) footprint in the U.S.". This partnership is expected to give advertisers access to a combined audience of 80 million connected-TV households through Amazon's ad-buying system. The deal is also expected to improve Roku's advertising revenue and strengthen its competitive position in the streaming and connected TV market.
The arrangement will offer exclusive access to 80 million U.S. CTV households via Amazon DSP, enabling advertisers to improve reach, targeting accuracy, and reduce ad repetition significantly.
Wall Street has issued downbeat forecasts for the stocks in this article.
These predictions are rare - financial institutions typically hesitate to say bad things about a company because it can jeopardize their other revenue-generating business lines like M&A advisory.
The project will integrate AI with CT scanning to enhance airport threat detection, providing real-time insights and improving flexibility in security screening systems.
Roku's 2025 TV lineup features enhanced visuals, upgraded audio, smarter software, and gaming-ready performance across Pro, Plus, and Select Series models.
